About

Craft By Design is the online portfolio of Jon Li (that’s me!). I’m a branding and UX/UI designer trying to navigate our constantly changing society, with aspirations of making a positive change through design.

The process of design & strategic design thinking I believe is a craft that is as much about the outcome as it is about the entire journey that gets you there. We are no longer consumers that just accept things as they are, but we are intelligent people with thoughts and voices towards the brands that we interact with and largely now shape.

I believe that these ‘things’ we call ‘brands’ all at some level serve a function to us as individuals, just like how the crafting of items/tools used to serve a very basic need we as humans required before all this technology exploded. It is a craft, by design.

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